Issue addressed by this output

Use this output to address the question: How can I get a better overview of my organisation’s revenue and its sources.

Underlying calculation

Rather than a calculation this is a graphical presentation of your organisation’s raw income data. The graph shows your income in National Accounts categories, using a conversion table (refer Software Information 2).

Table: Revenue

MyBakery Sales	($)
Warringah Mall	600,00
Newtown café strip	377,400
Professional catering	390,050
Country Festival & Fair	190,000
MyBakery shop	1,350,000

The table shows income in $. The software allows you to change this to show $k, $m, or $b if preferred. All units can be changed to suit the needs of your organisation.
The item MyBakery shop represents sales to customers.
MyBakery is a medium sized firm providing services to retail, catering and individual consumers. MyBakery’s business clients are from the following sectors: Retail trade, Hotels, clubs, restaurants and cafes.

The item private final consumption represents individual customers. Another way of describing this is retail sales.

Visual representation: Income graph

The data from the above table is represented as a graph. This organisation has chosen to use the National Accounts descriptors rather than those from its own accounts.

Using the output

What the output means
From the histogram you can see that most of MyBakery’s income is in Private final consumption which is with the final consumer or customer. You might deduce from this that pressure may be applied on MyBakery by the final consumers rather than by the businesses and local government that the company supplies. You will therefore need to advise the company to allocate resources to an examination of possible issues arising for consumers, such as high sugar content, high energy and water use or over-packaging. You may also have to deal with issues raised by any of the businesses to which you sell your services.

Scenario
You are asked to develop new sales policies because laws governing extended producer responsibility have been introduced. Your organisation needs to know who it provides services to and therefore who may put pressure on it to ‘clean up its act’. As a first step the organisation asks you to prepare an overview of all income. The information is currently buried in detailed accounts. You need to distil the information into something that is easy to see at a glance.

You enter the organisation’s accounts into the software and reclassify income items into national accounts classifications. You then ask the software to calculate an income graph.

Next: Total impacts